Performance Marketing Specialist (Paid Ads)

Benefits

• Social, health and unemployment insurance as required by Vietnamese labour law
• Paid annual leave and public holidays under the Labour Code
• A clear labour contract; salary negotiated on ability and stated in your offer letter
• Work every day on the SOZO platform itself, alongside the Zo AI assistant
• Sell and support a product with public pricing and a free demo
• Bonuses, allowances and other benefits: discussed in detail at interview

What you will do

• Plan, build and optimise Google Ads (Search), Meta Ads and TikTok Ads campaigns for SOZO's plans.
• Set up conversion tracking, UTMs, GA4 and Search Console — and check the data before trusting it.
• Write and test ad variants and landing pages with the content and design team.
• Use SOZO's own ad monitoring and AI performance analysis in your daily work, and feed back to R&D to improve them.
• Manage weekly budgets; report cost per demo sign-up and per paying customer.
• Research keywords, competitors and target audiences.

What we are looking for

• 2+ years running paid ads with real budgets, with concrete results we can talk through.
• Proficient in Google Ads and Meta Ads Manager; TikTok Ads is a plus.
• Confident with metrics: CPA, ROAS, CTR, conversion rate and source attribution.
• Familiar with the platforms' advertising policies.

Nice to have

• Experience advertising a software product or B2B service.
• Comfortable with Google Tag Manager, Looker Studio or advanced spreadsheets.

Hours & location

• Working hours: Office hours; your exact schedule is agreed at interview.
• Location: Ho Chi Minh City, Vietnam — the exact office address is sent with your interview invitation.
• Reports to: Marketing Manager.

Your application

• Your contact details and a few lines about yourself (required). A CV is optional — if you have one, attach a PDF, DOC, DOCX, JPG or PNG up to 10 MB.
• A link to your GitHub, portfolio or something you have built — one real project says more than a page of CV.
• If you can: measurable results from your work (revenue, customers looked after, campaigns, articles) — add them to your introduction.
• Degrees and certificates (if any) — only needed when you join, no need to send them in advance.
• SOZO never charges candidates any fee and never asks for photos of your ID over social media.

1. Step 1:Apply
2. Step 2:Screening & chat
3. Step 3:Interview
4. Step 4:Offer